Sketch an idea.
See four ways.

Start from a piece in our collection, a concept starter or your own sketch. Describe what should change and get four AI concepts — a starting point for the studio, not a drawing.

See an example
Arden dining chair seen in side profile, showing the angled back and slim oak legs
Arden, in profileConcept imagery
Unfinished timber prototype of an armchair frame in the workshop
A full-size prototype frameConcept imagery
01 / What it does

From a starting point
to four options.

A concept is a way to talk about a piece before anyone draws it. The studio turns the one you choose into drawings and samples.

  1. 01

    Choose a starting point

    You

    A piece from the collection, a concept starter, or your own sketch or reference image.

  2. 02

    Describe the change

    You

    Material, colour, base, back, arms and placement — or a sentence in your own words.

  3. 03

    Get four options

    AI-assisted

    Four AI concepts, labelled A to D, each marked as an AI concept.

  4. 04

    Refine

    AI-assisted

    Ask for variations of the one you like, or adjust the brief and try again.

  5. 05

    Request technical feasibility

    Our studio

    Send the concept to the studio. A designer checks how it could be made, then draws, samples and quotes it.

Close-up of the hand-finished joint where the oak back rail of the Arden chair meets the leg, above the bouclé seat
Hand-finished joint, Arden Dining ChairConcept imagery
02 / What you upload

A piece, a sketch
or a reference.

Uploading is optional — a concept starter or a piece from the collection is enough to begin.

File size
Up to 25 MB each
Options
4 per set
Images
Up to 60 per project
Good to know

You confirm you may share the images before they upload. Location data is removed before any image is read.

  • A sketchFormats: JPG · PNG · WEBP · HEICPencil on paper is fine — photograph it flat.
  • Reference imagesFormats: JPG · PNG · WEBP · HEICPieces, details or materials you admire.
  • A piece from the collectionChoose it in the tool, as the piece to vary.
  • A few wordsDescribe the change — “a wider seat in forest wool”.
03 / What you get

Four concepts
to react to.

Every option is labelled AI concept and kept in your private project.

01 Starting point
Arden Dining Chair
021
Solid oak · Ivory bouclé
02 Changes asked for
Seat
Forest Wool 042
Frame
Smoked Oak 015
Back
A little taller, same curve
Placement
Indoor, restaurant
03 Four AI concepts
  • AAI concept
  • BAI concept
  • CAI concept
  • DAI concept

Options A to D appear inside your project. None is shown on this page.

Illustration: an example brief built from a real piece and library materials. No concept images are shown here.

Or begin from a concept starter

  • A light, armless dining chair with a timber frame and an upholstered seat.
    Minimal Dining ChairDining chair
  • A low, deep lounge chair with an open timber frame and loose cushions.
    Luxury Lounge ChairLounge chair
  • A rounded armchair formed as one continuous curve of upholstery.
    Sculptural ArmchairArmchair
  • A long, low sofa on a recessed plinth, generous enough for a lobby.
    Hotel Lobby SofaSofa
  • A timber bar stool with a round leather seat, a low back and a footrest.
    Contemporary Bar StoolBar stool
  • A teak dining armchair with a seat and back woven in outdoor rope.
    Outdoor Dining Chair
  • A high-backed swivel lounge chair with wings, for lobbies and private offices.
    Executive LoungeLounge chair
  • A straight, made-to-measure banquette with a channelled back on a plinth.
    Banquette
  • A low table with a thick stone top on a recessed block base.
    Coffee Table
  • A solid timber dining table with deep legs set in from the corners.
    Dining Table
  • A compact bedside table with a drawer and an open shelf.
    Bedside Table
  • A slim console with a stone top on a light timber frame.
    ConsoleConsole table
04 / Good to know

An idea first,
then a drawing.

Concepts help a conversation start. The studio decides, with you, what can be made.

  1. 01

    A concept is not a specification

    An AI concept shows an idea. It is not a manufacturing drawing, and it is not engineered or certified.

  2. 02

    Proportions are indicative

    Sizes and details in a concept are approximate until the studio draws the piece.

  3. 03

    Feasibility comes first

    Request technical feasibility and a designer checks how the piece could be made, in which materials, and what would change.

  4. 04

    Your concepts stay private

    Concepts are kept in your project and are never published.

05 / Begin

Create a
concept.

Start from a piece, a starter or a sketch. When one of the four is close, send it to the studio for technical feasibility.

How bespoke works

Up to 5 concept sets a day for each account. Anything that fails on our side doesn’t count.